Popmenu Brand Refresh 2026

Led a company-wide brand refresh for Popmenu, redefining its visual identity to position the company as a bold, differentiated leader in restaurant technology.

Smartphone and laptop displaying Popmenu marketing and pricing interface for restaurant growth solutions.

Leashes & Litterboxes

Creative direction, brand identity, and visual design for a premium pet care company.

Caldrian David: I led the rebrand of Leashes and Litterboxes, creating a fresh brand identity with a new logo, cohesive visuals, and a refined aesthetic that conveys trust, care, and professionalism. Through thoughtful typography, color palettes, and iconography, I crafted a warm, modern, and reliable brand that reflects the company's dedication to premium pet care. While Amy Angelo designed the website, my branding work established a strong foundation for a seamless and engaging digital experience, reinforcing Leashes and Litterboxes as a trusted pet care provider.

Strong Carpentry

Creative direction, brand identity, website development, and digital design for a woodworking company.

Creating Strong Carpentry's brand identity from scratch has been an exhilarating journey of self-expression and craftsmanship, encapsulating the essence of strength and woodworking with neutral, green, and brown hues. From creative direction to the "SC" logo resembling a tree branch, this project reflects my passion, culminating in a cohesive brand spanning branding, digital design, and a user-friendly Shopify website, sharing Strong Carpentry's essence with the world.

Daily Chew

Brand & concept development, collateral design, and creative direction & styling

Daily Chew is a neighborhood, everyday cafe, for specialty coffee (serving BRASH), brekkie, brunch, lunch, pita sandwiches, bowls, rotisserie chicken, local veggies, and provisions from the team at Stop Think Chew. Daily Chew is the first quick serve concept from the team at Stop Think Chew. Their focus is always as local as possible, with an emphasis on foods that comfort and nourish you. Food that tastes great and is good for you.

Popmenu Rebrand 2023

Creative & art direction, marketing & advertising, brand identity, website development, digital design, and collateral for Popmenu's rebrand in 2023.

In my role as a Graphic Designer at Popmenu's Marketing division, I led the 2023 rebranding initiative in close collaboration with our talented Marketing team, crafting a cohesive visual identity, an innovative website, and a photography style guide that encapsulated the new company's image. This transformed brand exudes sophistication while maintaining a distinctive playfulness, and my contributions included bespoke iconography, compelling illustrations, and an overarching artistic direction that informed all aspects of our marketing materials.

Nonnahs Marketing

Brand identity development, logo design, visual systems, and cohesive client-focused creative solutions.

I spearheaded the development of fresh brand identities for multiple clients, including Liquid Caterers, RAD Rental and Design, CLN Agency, and Phoenix Narrative Blog, crafting cohesive visuals and distinct aesthetics that communicate each brand’s unique story and values.

Roost With A View

Creative direction, art direction, brand identity, and logo design for an exquisite vacation rental cabin in Catskills, New York.

Roost With A View offers a collection of luxurious vacation rentals in stunning locations, providing travelers with a perfect blend of comfort, style, and breathtaking views for an unforgettable getaway. As a skilled designer, I played a key role in crafting the distinctive logo and establishing the captivating brand identity for Roost With A View.

National Restaurant Association

Art direction, advertising & marketing, booth design, digital design, and collateral for Popmenu's National Restaurant Show in 2022 and 2023.

As a Graphic Designer at Popmenu, I had the privilege of shaping the company's image at the esteemed National Restaurant Association shows in 2022 and 2023. My role involved crafting booth designs, alongside a dedicated Marketing team, and producing a range of digital and print collateral materials that showcased our brand's visual identity and captivated prospective clients attending these prestigious events.

ASU Inferno Marketing

Art direction, collateral, and digital design for ASU's Inferno Marketing (2019-2020).

During my tenure as a Student Inferno/Graphic Designer at Arizona State University, I led a significant project involving the creation of diverse graphic assets to promote the university's athletic programs during the 2019-2020 season, covering football, basketball, and baseball/softball. This encompassed the development of banners, posters, digital content for social media, and more to enhance the spectator experience at home games.

Birch River Design Group

Branding, marketing collateral, UI/UX design, digital campaigns, and full-spectrum visual strategy.

In my role as Lead Graphic Designer at Birch River Design Group, I led the design and execution of end-to-end creative solutions for clients including Heads Up Health, Big Game Golf, Pinnacle Golf Vacations, IDwell, and Taylor Street. My work spanned brand identity development, marketing collateral, social media campaigns, digital ads, email campaigns, and user interface design. I developed cohesive visual systems—logos, typography, color palettes, and brand assets—that strengthened brand recognition, ensured consistency across all touchpoints, and enhanced audience engagement. By collaborating closely with clients and internal teams, I delivered high-impact designs that effectively communicated each brand’s story and translated seamlessly across both digital and print platforms, helping clients stand out in competitive markets.

BRASH Coffee

Collateral and packaging design for a coffee company.

BRASH main singular focus is on crafting the finest coffee possible. Their mission revolves around sharing their deep love and enthusiasm for coffee while fostering a close-knit community that revolves around their shared passion. The heart of their endeavor lies in forging enduring connections with the dedicated farmers they collaborate with. Their unwavering commitment lies in the meticulous sourcing, roasting, and preparation of coffee, honoring every contributor in the process, from the hardworking farmers to the dedicated roasters and skilled baristas.

Matthews Real Estate Investment Services

Publication design, marketing collateral, print production & color correction, and digital design support.

As Junior Graphic Designer at Matthews Real Estate Investment Services, I designed seasonal publications, marketing collateral, and handled print production to ensure accurate, high-quality materials.

The Inkey List

Concept design, digital design, packaging, and print for The Inkey List through my branding and packaging development class.

In my Branding and Packaging Development class, I had the exciting opportunity to choose The Inkey List for a rebranding and repackaging project. My goal was to elevate the brand to a modern and prestigious level, focusing on captivating product aesthetics, contemporary design, minimalism, and sustainable packaging. I aimed to transform The Inkey List into a standout name in the beauty and skincare industry.

Logotypes & Marks

Logo collections for diverse businesses, capturing their essence through design.

https://cdn.prod.website-files.com/64c92dd354dac39f0f689656/64f76fe6f7340484121d4403_logotypes%20and%20marks_cover.webp
©aldrian David
Based in New York City
©aldrian David
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Based in New York City