In my role as Lead Graphic Designer at Birch River Design Group, I led the design and execution of end-to-end creative solutions for clients including Heads Up Health, Big Game Golf, Pinnacle Golf Vacations, IDwell, and Taylor Street. My work spanned brand identity development, marketing collateral, social media campaigns, digital ads, email campaigns, and user interface design.

I developed cohesive visual systems—logos, typography, color palettes, and brand assets—that strengthened brand recognition, ensured consistency across all touchpoints, and enhanced audience engagement. By collaborating closely with clients and internal teams, I delivered high-impact designs that effectively communicated each brand’s story and translated seamlessly across both digital and print platforms, helping clients stand out in competitive markets.