The Problem

After meeting with the CEO, Co-Founder, and VP of Marketing, it became clear that Popmenu had outgrown its visual identity.

The product had evolved. The company had grown. But the brand still reflected an earlier stage.

In a restaurant technology market saturated with predictable SaaS design, Popmenu was blending in rather than standing apart. The visual system lacked distinction, authority, and scalability.

We needed more than a refresh. We needed a repositioning.

The Solution

We built a bold, modern identity that matched the company’s growth and ambition.

As Senior Graphic Designer and the only designer on the marketing team, I led the full creative direction. I developed multiple strategic visual directions and built the selected system into a scalable brand framework.

This included a refined typography hierarchy, expanded color system, updated visual language, and cohesive digital design standards.

The result is a more confident, differentiated brand positioned for long term growth.

The Project

As the sole designer driving the brand refresh, I led execution from concept through rollout.

I translated the new identity into real-world applications across website design, campaign creative, sales materials, and digital marketing assets, ensuring consistency and scalability at every touchpoint.

This project reflects full creative ownership, strategic alignment with leadership, and end-to-end execution of a company-wide brand transformation.

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Website: popmenu.com