In my Branding and Packaging Development class, I had the exciting opportunity to select a brand for a rebranding and repackaging project. The Inkey List immediately caught my attention as a brand with great potential for transformation.

My vision for this project was to elevate the brand into a modern and prestigious realm. I aimed to create a design that would not only captivate attention but also generate buzz for its product aesthetics, contemporary flair, minimalist design, and commitment to sustainable packaging solutions.

Through this project, I aspired to reinvent The Inkey List, making it a standout name in the world of beauty and skincare.